Greener By Design 2008 - Strategies, Tools, and Markets for Product Innovation
Hilton Alexandria Mark Center, Alexandria, VA
Program
Agenda
Thursday 6/12/2008 |
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| 07:00 - 08:15 | Breakfast | |
| 08:15 - 08:30 | Welcome by Joel Makower | |
| 08:30 - 09:30 | "Anatomy of a Green Brand" | Anatomy of a Green Brand - The Green Works Story. Moderator: Joel Makower, Executive Editor, GreenBiz.com Panelists: Matt Kohler, Brand Manager, Clorox Green Works Sumi Cate, Technical Team Lead. |
| 09:30 - 09:50 | Green Flash | Dr. Peter White, Director Global Sustainability, P&G |
| 09:50 - 10:50 | "Making Innovation Work" | In conversation with: Author, Robert Shelton, Director, PRTM Jennifer van der Meer, green design strategist |
| 10:50 - 11:10 | Break | |
| 11:10 - 12:10 | "Systematic Inventive Thinking" | Amnon Levav, Co-Founder SIT |
| 12:10 - 13:30 | Lunch | |
| 13:30 - 13:45 | Innovation Flash by SIT | Innovation Flash |
| 13:45 - 15:15 | "The Packaging Revolution" | Panel discussion featuring: Moderator: Steve SterlingSustainability Editor, Packaging World Magazine, President, Sterling Public Relations Panelists: Jean Charles Boisset, President, DeLoach Vineyards, Boisset Family Estates Anne Johnson, Director, Sustainable Packaging Coalition. |
| 13:45 - 14:30 | 'Green' Gurus@Play | |
| 14:30 - 15:15 | 'Green' Gurus@Play | |
| 15:15 - 15:30 | Break | |
| 15:30 - 17:00 | "The New Tools" | Panel discussion on: “The New Tools: Biomimicry, Metrics that Matter, Green Chemistry” |
| 17:00 - 17:15 | Innovation Flash by SIT | Innovation Flash |
| 17:15 - 18:15 | "What's in Store?" | How retailers are driving product design. Panel discussion featuring: Moderator: Marc Gunther,Senior Writer, Fortune magazine In Conversation With: Matt Kistler, Senior VP, Sustainability, Walmart. |
| 18:30 - 19:30 | Reception | |
Friday 6/13/2008 |
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| 07:00 - 08:15 | Breakfast | |
| 08:15 - 08:45 | Green Flash | Jeff Renaud, Corporate Director Sustainability, GE |
| 08:45 - 10:15 | "Transformations: How Big Companies are Designing Green" | Three big companies talk about transforming their products Moderator: Andrew Shapiro, Founder & CEO, GreenOrder Introduction By: Jean Sweeney, Vice President, Environmental, Health and Safety, 3M Panelists: Dawn Rittenhouse, Director, Sustainability, Dupont Lorrie Vogel, General Manager, Considered Products, Nike Patricia Calkins, VP Sustainability, Xerox |
| 10:15 - 10:30 | Break | |
| 10:30 - 10:45 | Innovation Flash by SIT | Innovation Flash |
| 10:45 - 12:15 | "The Young Innovators" | Panel discussion featuring: Moderator: Andrew Shapiro, Founder & CEO, GreenOrder Panelists: Tom Szaky, Co-Founder and CEO, TerraCycle Joshua Handy, Senior Creative Director, method. |
| 12:15 - 13:15 | Lunch | |
| 13:15 - 13:30 | Innovation Flash by SIT | Innovation Flash |
| 13:30 - 15:00 | "Digital Design Revolution" | Featuring Autodesk Panelists: Allyson Klein, Eco-Technology Initiative Manager, Server Technology and Software Strategy Manager, Server Platform Group, Intel Corp Dawn Danby, Sustainable Design Consultant , Autodesk |
| 15:00 - 16:30 | "Meet the Designers" | Leading green designers discuss the state of the art featuring: Moderator: Joel Makower, Executive Editor, GreenBiz.com Panelists: Eric Park, Creative Director, Ziba Aidan Petrie, Co-Founder & Chief Innovation Officer, Item Group |
| 16:30 - 16:45 | Joel Makower to Close | |
Key Objectives
Building Green practices into the event planning for the Greener by Design conference is important to us. Read more here...
- Teach companies the "how-to" of building sustainability into the product development process with a focus on greening mainstream products, both consumer and B-to-B
- Go beyond high-level views by providing cutting edge strategies, tools, techniques and markets for greener products with an emphasis on biomimicry, cradle-to-cradle design and green chemistry
- Integrate design processes into development of business strategies to include sales and marketing
- Learn from leadership companies as well as participate interactively with unique workshops
- Impress the importance of sustainability for company innovation and future growth
- Provide an unmatched networking opportunity between leaders in the industry, practitioners in product development and design, environmental stewards, supply chain management, business strategists and marketers and prominent design schools students and educators
Who Should Attend
The conference is suitable for both small and large companies with the following key personnel:
- Brand Managers
- Business Development Professionals
- Business Strategists
- Chief Sustainability Officers
- Industrial Designers
- Marketing and Communications Managers
- Product Designers
- Product Engineers
- Product Managers
- Supply-chain Managers